eFuture Signs Contract to Provide Tiens Group with Retail Business Management System

BEIJING, July 23 /Xinhua-PRNewswire/ -- eFuture Information Technology
Inc. (Nasdaq: EFUT) (''eFuture''), a leading provider of front-end supply
chain management software and services to China's retail and consumer goods
industries, today announced that it has signed a contract to provide its
mySHOP Retail Business Management System 3.0 (''mySHOP 3.0'' or ''the
system'') to Tiens Group Co., Ltd. (''Tiens Group''). eFuture will install
the system at Tiens Group's six distribution centers, 100 subsidiary
stores, 100 direct- sales stores and 1,000 franchised chain stores, which
have a total customer base of over 10 million.

''We are excited to be rolling out one of our high-performance software
solutions to support Tiens Group's wide-ranging global operations," said
Mr. Adam Yan, eFuture's chairman and chief executive officer. ''With the
system's intelligent analysis and decision-making data, Tiens Group will be
equipped to streamline its business and increase competitiveness by
centralizing operations and conveniently evaluating the performance of its
individual stores. Moreover, our software is designed to provide maximum
compatibility with the existing back-office software employed by Tiens
Group and other retail clients.''

Once operational, mySHOP 3.0 will provide Tiens Group's headquarters
and subsidiary back-offices, direct-sales stores and franchise chain stores
with procurement, sales and storage management capabilities. The highly
centralized business management system will offer flexible and accurate
operational analysis and decision-making data, supporting membership
management such as purchase-based membership points, and allowing Tiens
Group's headquarters to better evaluate individual store performance.

eFuture will first deploy mySHOP 3.0 in a pilot stage covering Tiens
Group's four subsidiary stores, four direct-sales stores and 40 franchised
chain stores in China and expects the pilot stage to be operational by
December 2008. After the completion of an initial rollout, eFuture and
Tiens Group expect to further collaborate to complete a nationwide
expansion of the system to a further 96 subsidiary stores, 96 direct-sales
stores and 1,000 franchised chain stores in 2009.

In July 2006, Tiens Group selected eFuture's ONE POS-ERP R2003 Super
Market Management System for its Bannerstore Supermarket. Since its
selection, the R2003 Super Market Management system has been successfully
implemented in Bannerstore's headquarters back-office, six subsidiary
stores, 17 direct-sales stores and 23 franchised chain stores.

About Tiens Group Co., Ltd.

Founded in 1995 by Mr. Li Jinyuan, Tiens Group Co., Ltd. (Amex: TBV) is
a large-scale global enterprise with operations in over 190 countries and
regions and with a customer base of over 16 million worldwide. Since 1995,
Tiens Group has maintained continual, stable, and rapid growth. With an
anchor business in advanced biotechnology, particularly in the areas of
health food, health care, beauty care and home care products, Tiens Group
is also involved in financing, real estate development, education, cultural
exchanges, and modern logistics. Tiens Group is headquartered at the
Henderson Center in Beijing, China, and has production plants in the Wuqing
New Technology Development Zone of Tianjin, China.

Tiens Group is a direct selling company that is based on advanced
biotechnology devoted to developing health and wellness products and a
culture for a healthy lifestyle. Tiens Group operates a unique business
model that rewards successful independent consultants for personal sales
and leadership.

For more information on Tiens Group, please visit
http://www.tiens.com/tiens/group/en/index.htm .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq: EFUT) is a leading
provider of front-end supply chain management software and services to
China's retail and consumer goods industries. eFuture provides integrated
software and services to manufacturers, distributors, wholesalers,
logistics companies and retailers in China's front-end supply chain market,
especially in the retail and fast moving consumer goods (''FMCG'')
industries. eFuture currently serves more than 1,000 clients, including
over 15 Fortune 500 companies, over 770 retailers and over 200 distributors
operating in China. eFuture is one of IBM's premier business partners in
Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA,
Motorola and Samsung Network China. The company has over 629 employees and
20 branch offices across China.

For more information about eFuture, please visit http://www.e-
future.com.cn/ .

Safe Harbor

This announcement contains forward-looking statements. These statements
are made under the ''safe harbor'' provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking statements
can be identified by terminology such as ''will,'' ''expects, ''
''anticipates,'' ''future, '' ''intends, '' ''plans, '' ''believes, ''
''estimates'' and similar statements. Specifically, eFuture cannot
guarantee that its systems will improve Tiens Group's operations or
increase its competitiveness. eFuture cannot guarantee the timetable stated
for the rollout of mySHOP Retail Business Management System 3.0, nor the
further expansion of mySHOP Retail Business Management System 3.0 past the
initial testing stage mentioned herein.

eFuture may also make written or oral forward-looking statements in
periodic reports to the Securities and Exchange Commission (the ''SEC''),
in its annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to first parties. Statements that are not historical facts,
including statements about the company's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking statement,
including but not limited to the following: eFuture's anticipated growth
strategies; eFuture's future business development, results of operations
and financial condition; expected changes in the company's revenues and
certain cost or expense items; eFuture's ability to attract customers and
leverage its brand; trends and competition in the software industry; the
company's ability to hire, train and retain qualified managerial and other
employees; the company's ability to develop new software and pilot new
business models at desirable locations in a timely and cost-effective
manner; the expected growth of the Chinese economy and software market in
the retail and consumer goods industries; and Chinese governmental policies
relating to private managers and operators of software and applicable tax
rates.

Further information regarding these and other risks is included in
eFuture's annual report on Form 20-F and other documents filed with the
SEC. All information provided in this press release and in the attachments
is as of July 23, 2008, and the company undertakes no duty to update such
information or any other forward-looking information, except as required
under applicable law.



For investor and media inquiries, please contact:

eFuture Information Technology Inc.
Tel: +86-10-5165-0998 x8804
Email: ir@e-future.com.cn

Andrew Keller
Ogilvy Financial, Beijing
Tel: +86-10-8520-3112
Email: andrew.keller@ogilvy.com

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