The American System for Advancing Senior Health (ASASH(TM)) Creates NueLife
Brand to Empower Seniors to Live Healthier, More Fulfilling Lives
Senior Health Experts, Including Dr. Mark Beers, MD, Editor-in-Chief
Emeritus for The Merck Manual for Geriatrics, Join Advisory Board
DOYLESTOWN, Pa., June 6 /PRNewswire/ -- The American System for
Advancing Senior Health (ASASH(TM)), the first health information and
consumer services company dedicated solely to improving the health and
well-being of consumers over the age of 55, announced today the launch of
NueLife(TM) Journal and NueLife.com (http://www.nuelife.com). David Dierk,
president of ASASH, made the announcement.
In cooperation with the University of the Sciences in Philadelphia and
an advisory board of senior health experts from a broad range of
backgrounds, including Dr. Mark Beers, MD, NueLife (in Greek numerals, "Nu"
= 50 and "E" = 5) Journal and NueLife.com will provide America's seniors
with a unique suite of accurate, actionable health information, services
and tools designed to empower them to live healthier, more fulfilling
lives.
"A 2008 report from the Institute of Medicine of the National Academies
(IOM) forewarns of a looming crisis among the nation's rapidly growing
senior population and the current U.S. healthcare system," said Dierk. "The
report emphatically states that new solutions must be provided for senior
patients and the clinicians who care for them, and our own recent Senior
Health Index by ASASH(TM) tells us that consumers want those solutions.
ASASH is the first system to provide the solutions that the IOM stipulates,
with NueLife consumer and professional products and services designed to
help employers, health plans, healthcare professionals and consumers reduce
human suffering and control the costs associated with this critical issue."
NueLife.com, the nation's first Web site dedicated solely to senior
health, launches today, following the release of the site in beta earlier
this spring. The dynamic Web site provides customizable resources for the
unique health and wellness needs of America's seniors. All of the content
is clinically reviewed and organized specifically with seniors in mind.
NueLife.com offers the tools and guidance seniors need to take charge
of their wellness, research and manage health conditions, earn money-saving
coupons, and connect with others in a like-minded online community. The
site also features blogs, including one hosted by Lisa Welford, RPh, former
pharmacy director for Blue Cross Blue Shield of Michigan. The My NueLife
personal page allows seniors to customize, update, and store, at their own
pace, their personal health information in one easy-to-use, organized
location. In the NueLife Tips and Tools section, seniors can access
thousands of useful tips and actionable tools to keep them on the cutting
edge of health information. Those tips can be kept on their personal My
NueLife page, printed, or emailed and shared with a friend, family member,
caregiver or doctor.
NueLife Journal will be published six times per year and distributed in
physicians' waiting rooms and through managed care organizations to their
members, starting in late summer 2008. The energetic, upbeat journal will
be devoted to bringing America's seniors relevant and intriguing
information to help them live their lives to the fullest.
NueLife Journal will offer clear, easy-to-use, expert information on a
wide array of topics, including management and prevention of
senior-specific diseases, good nutrition, fitness, Medicare tips and more.
Cindi Caciolo, former editor-in-chief of Prevention magazine's special
interest publications, serves as managing editor of NueLife consumer
initiatives.
In addition to launching the journal and Web site, ASASH is currently
developing NueLife On Location, interactive educational seminars led by
healthcare professionals at senior centers, hospitals and other community
venues nationwide. The series, which will be presented free-of-charge, will
be designed to engage seniors on important health issues.
About ASASH
The American System for Advancing Senior Health (ASASH(TM))
(http://www.asash.net) will empower seniors to live healthier, more fulfilling
lives by providing them with credible health information and services
across a variety of formats. Backed by senior health experts from a range
of backgrounds, ASASH is designed to help the 66 million Americans in the
55-and- older demographic and their healthcare professionals confidently
navigate the complexity of the senior healthcare system. As a result, ASASH
will provide seniors and their healthcare professionals with customized,
accurate and actionable health information under the brand name "NueLife"
(in Greek numerals, "Nu" = 50 and "E" = 5). NueLife initiatives will
include NueLife Journal for consumers, NueLife.com (http://www.nuelife.com) for
seniors, NueLifePro.com (http://www.nuelifepro.com) for senior health
professionals, and the annual Advancing Senior Health Conference(TM) for
health plan providers and senior health professionals. The System also
includes the professional journals Assisted Living Consult and Medicare
Patient Management and community-based educational seminars for consumers,
known as "NueLife On Location," which are currently being developed.
CONTACT:
Jeff Vaughan
VONCOM
610-533-4264
jv@voncom.com
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[Via Healthcare]
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