NEW YORK, April 28 /PRNewswire/ -- Euro RSCG Life (ERL) announced today
key appointments to the leadership team at Euro RSCG Life Chelsea, a
healthcare communications agency that combines a commitment to Creative
Business Solutions(sm) with the unique collaborative culture and
interdisciplinary resources of Euro RSCG Life Network's integrated
offering. These new leaders will further enhance Euro RSCG Life Chelsea's
strategic infrastructure and help ERL keep pace with 2007's outstanding
growth and 78% new business win rate.
Industry veteran Bernie Coccia has been appointed President of Euro
RSCG Life Chelsea. Formerly a Managing Partner at AgencyRx, a company
within the CDM Group of agencies, Bernie was instrumental in doubling the
agency's size. While at AgencyRx, Bernie directed worldwide professional
advertising for major pharmaceutical companies such as Novartis,
Schering-Plough and Merck. He will be providing strategic leadership on
Euro RSCG Life Chelsea client brands as well as overseeing agency growth
and vision.
Bernie is a graduate of Boston College with a degree in marketing.
"This is an exciting time to be joining Euro RSCG Life Chelsea and the
broader ERL healthcare network," said Bernie Coccia. "I look forward to
doing my part to continue the success this proud agency has achieved over
the years."
Dan Marselle, who has been with ERL since 1999, will be joining Euro
RSCG Life Chelsea as the Chief of Operations, working closely with Bernie
Coccia and the executive team to manage day-to-day activities at the
agency. Marselle's appointment comes as an addition to his current role
leading Euro RSCG Life BlueStar, a successful production company he helped
to build from the ground up.
Ed Stapor, in his expanded role within the network, will take on
additional responsibilities that include Latin America, parts of APAC,
network strategy, promotion and expansion including acquisitions and the
launch of a Euro RSCG Life West Coast agency. Ed will retain current
business unit responsibilities with the management oversight of Chelsea and
Euro RSCG Life Canada.
"The addition of Bernie and Dan to the Chelsea team will provide more
depth and experience to service our clients and provide more opportunities
for business growth," said Stapor. "These new appointments affirm our
commitment to investing in Chelsea and its success."
About Euro RSCG Life
Euro RSCG Life aligns the company's 50 health-focused offices in 30
countries. It creates a single network with over 1,500 employees offering
clients comprehensive communications disciplines, including advertising,
public relations, event promotion, medical education, digital marketing,
direct to patient and consulting services. The network's client roster
includes GlaxoSmithKline, Novartis, Pfizer, sanofi-aventis, Schering-Plough
and Wyeth. Euro RSCG Life is part of Euro RSCG Worldwide, a leading global
marketing communications agency, and the largest unit of Havas, the world's
fourth-largest communications group (Euronext Paris SA: HAV.Pa).
Contact:
Carrie Yamond
Euro RSCG Life PR
212-367-6943
Carrie.Yamond@eurorscg.com
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Via: Healthcare
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